What to Post in April (When You Have No Idea What to Post)

A month of done-for-you content designed for multi-passionate creatives.

If you’ve ever opened a content scheduling app, stared at a blank caption box, and thought I have no idea what to say – this one’s for you.

The newest resource library drop is a content playbook for creative brands and service providers: strategic, fill-in-the-blank post prompts built specifically for freelancers, designers, coaches, copywriters, photographers, strategists, and anyone else who is trying to build a creative business.

Every prompt comes with an example from a real creative industry so you can see exactly how to make it your own – not a generic ‘share your story!’ suggestion, but an actual hook and imagery direction.

A new content playbook drops every month in the Resource Library – each one crafted with multi-passionate creatives in mind, and designed to help you share your story, personality, and offerings effortlessly. It’s included with every paid subscription, alongside everything else in the library, which is growing every month.

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How to Use This Content

These prompts are starting points, not scripts. Adapt them to your platform, your voice, and what feels true in this season of life and business. You don’t have to post every day – use this as a menu to pull from when you need direction.

• Mix formats: Some prompts work as a single photo + caption. Others are best suited for a carousel, a Reel, or a series of Stories. Follow what feels right.

• Lean into specificity: The more concrete and personal your content, the more it will resonate. Generic advice is everywhere. Your specific experience is not.

• Batch when you can: Group similar categories and create a few posts in one sitting to reduce decision fatigue.

Weekly Content Cadence

A suggested posting schedule, but only do what you feel comfortable doing! Consistency without burnout is better than any optimized content schedule.

• Feed Posts (Carousels): 3 per week

• Reels: 1-2 per week

• Stories: 3 per day (Mon-Fri minimum)

Strategic Content Goals

Each piece of content should map to one of these goals.

• GROWTH: Grow your audience and attract new followers – shareable, discoverable, hook-driven.

• CONVERSION: Convert followers to clients/customers – offers, social proof, objection handling.

• AUTHORITY: Build authority & trust – expertise, point of view, behind-the-scenes.

• CONNECTION: Nurture existing community — connection, personality, shared experience. This is where you share your lifestyle, POV, interests, etc. to connect with your audience on a personal level.

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April Content Themes & Moments

A few seasonal threads worth weaving into your content this month — not every one will fit your brand, but they’re useful to have on your radar.

Seasonal & Cultural

• Spring proper: new growth, softening, the urge to start fresh or clear things out.

• Earth Day (April 22): resonates naturally for brands with sustainability, slow living, or intentional consumption angles.

• National Poetry Month: a rich vein for anyone in the books, writing, or creative life space.

• Spring cleaning as metaphor: editing your space, your client list, your habits, your creative practice.

Business & Professional

• Start of Q2: reflection on Q1, resetting intentions, reviewing what’s working.

• Tax season winding down (for US-based audiences): money mindset, pricing, the business side of creative work.

• Spring markets and in-person events picking up: relevant for product-based or locally-rooted brands.

Lifestyle & Evergreen

• The pull toward being outside more, and the guilt when you’re not.

• Wardrobe transition season — personal style content performs well in April.

• Reading life resets — spring reading lists, clearing the TBR, shifting to lighter reads.

• The “fresh start” feeling that doesn’t require January 1st to be legitimate.

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Authority

Build authority & trust – share your expertise, point of view, behind-the-scenes content, etc.

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“The [INDUSTRY] advice that everyone gives, and why I disagree with it.”

Example (Brand Strategist): “Every brand strategist will tell you to niche down. Here’s why I stopped giving that advice.” The real issue isn’t breadth – it’s lack of connective tissue. Walk through the difference between scattered interests and a multi-passionate brand with a clear point of view. Ends with a reframe: the goal isn’t a narrower focus, it’s a stronger lens.

Imagery Direction: Graphic carousel with a strong cover slide – big, contrarian statement, clean background. The hook does the work here.

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“What [INDUSTRY TERM EVERYONE USES] actually means — and what people get wrong about it.”

Example (Copywriter): “Everyone talks about ‘finding your brand voice.’ Here’s what that actually means — and what it doesn’t.” Common misconception: brand voice is a list of adjectives. What it actually is: a consistent set of choices about what you say, what you don’t say, and how you say it. Include a practical example of the same message written with two different voices.

Imagery Direction: Talking head Reel or a tight two-slide graphic. This is a definition post, so clarity over style.

This resource is for paid subscribers. Below the paywall, there are 20 more content prompts with examples, plus a primer on writing CTAs that actually convert. Want access to this, plus the rest of the ever-growing Resource Library?