The newest resource library drop is a content playbook for creative brands and service providers: strategic, fill-in-the-blank post prompts built specifically for freelancers, designers, coaches, copywriters, photographers, strategists, and anyone else who is trying to build a creative business.

Every prompt comes with an example from a real creative industry so you can see exactly how to make it your own – not a generic ‘share your story!’ suggestion, but an actual hook and imagery direction.

A new content playbook drops every month in the Resource Library – each one crafted with multi-passionate creatives in mind, and designed to help you share your story, personality, and offerings effortlessly. It’s included with every paid subscription, alongside everything else in the library, which is growing every month.

How to Use This Content

These prompts are starting points, not scripts. Adapt them to your platform, your voice, and what feels true in this season of life and business. You don’t have to post every day – use this as a menu to pull from when you need direction.

• Mix formats: Some prompts work as a single photo + caption. Others are best suited for a carousel, a Reel, or a series of Stories. Follow what feels right.

• Lean into specificity: The more concrete and personal your content, the more it will resonate. Generic advice is everywhere. Your specific experience is not.

• Batch when you can: Group similar categories and create a few posts in one sitting to reduce decision fatigue.

Weekly Content Cadence

A suggested posting schedule, but only do what you feel comfortable doing! Consistency without burnout is better than any optimized content schedule.

• Feed Posts (Carousels): 3 per week

• Reels: 1-2 per week

• Stories: 3 per day (Mon-Fri minimum)

Strategic Content Goals

Each piece of content should map to one of these goals.

• GROWTH: Grow your audience and attract new followers – shareable, discoverable, hook-driven.

• CONVERSION: Convert followers to clients/customers – offers, social proof, objection handling.

• AUTHORITY: Build authority & trust – expertise, point of view, behind-the-scenes.

• CONNECTION: Nurture existing community — connection, personality, shared experience. This is where you share your lifestyle, POV, interests, etc. to connect with your audience on a personal level.

April Content Themes & Moments

A few seasonal threads worth weaving into your content this month — not every one will fit your brand, but they’re useful to have on your radar.

Seasonal & Cultural

• Spring proper: new growth, softening, the urge to start fresh or clear things out.

• Earth Day (April 22): resonates naturally for brands with sustainability, slow living, or intentional consumption angles.

• National Poetry Month: a rich vein for anyone in the books, writing, or creative life space.

• Spring cleaning as metaphor: editing your space, your client list, your habits, your creative practice.

Business & Professional

• Start of Q2: reflection on Q1, resetting intentions, reviewing what’s working.

• Tax season winding down (for US-based audiences): money mindset, pricing, the business side of creative work.

• Spring markets and in-person events picking up: relevant for product-based or locally-rooted brands.

Lifestyle & Evergreen

• The pull toward being outside more, and the guilt when you’re not.

• Wardrobe transition season — personal style content performs well in April.

• Reading life resets — spring reading lists, clearing the TBR, shifting to lighter reads.

• The “fresh start” feeling that doesn’t require January 1st to be legitimate.

Authority

Build authority & trust – share your expertise, point of view, behind-the-scenes content, etc.

“The [INDUSTRY] advice that everyone gives, and why I disagree with it.”

Example (Brand Strategist): “Every brand strategist will tell you to niche down. Here’s why I stopped giving that advice.” The real issue isn’t breadth – it’s lack of connective tissue. Walk through the difference between scattered interests and a multi-passionate brand with a clear point of view. Ends with a reframe: the goal isn’t a narrower focus, it’s a stronger lens.

Imagery Direction: Graphic carousel with a strong cover slide – big, contrarian statement, clean background. The hook does the work here.

“What [INDUSTRY TERM EVERYONE USES] actually means — and what people get wrong about it.”

Example (Copywriter): “Everyone talks about ‘finding your brand voice.’ Here’s what that actually means — and what it doesn’t.” Common misconception: brand voice is a list of adjectives. What it actually is: a consistent set of choices about what you say, what you don’t say, and how you say it. Include a practical example of the same message written with two different voices.

Imagery Direction: Talking head Reel or a tight two-slide graphic. This is a definition post, so clarity over style.

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The Personal Brand Messaging Toolkit is a complete Notion workspace for multi-passionate creatives who want to build a messaging system that actually sounds like them. Not the niche-friendly version. Not the one that leaves out the most interesting parts. The real one.

It’s organized around the three things your brand messaging needs to do:

• What you say: bios at every length, elevator pitch, brand story, and core messages.

• How you sound: brand voice guidelines, ideal client clarity, content pillars, and caption frameworks.

• Where you show up: templates for the pages and profiles people read before they decide whether to hire you, follow you, or work with you.

Every section includes a short tutorial or worksheet so you understand the why, not just the what, and a fill-in-the-blank template so you’re never starting from scratch.

Plus three bonuses: an About Page Accelerator, a Tagline and Positioning Statement Workshop, and a Messaging Maintenance Checklist for keeping everything current as your brand evolves.

Duplicate the template once and it’s yours to return to whenever you need it.

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Included in this workbook:

• Interest Inventory: everything you’re genuinely into, unfiltered.

• Pattern Mining: prompts for finding the through-lines.

• Your Brand Lens: distilling it all into your connective thread.

• Content & Offer Gut-Check: does your work reflect your real perspective?

Read more

The newest resource library drop is a March content playbook for creative brands and service providers: strategic, fill-in-the-blank post prompts built specifically for freelancers, designers, coaches, copywriters, photographers, strategists, and anyone else who is trying to build a creative business.

Every prompt comes with an example from a real creative industry so you can see exactly how to make it your own – not a generic ‘share your story!’ suggestion, but an actual hook and imagery direction.

A new content playbook drops every month in the Resource Library – each one crafted with multi-passionate creatives in mind, and designed to help you share your story, personality, and offerings effortlessly. It’s included with every paid subscription, alongside everything else in the library, which is growing every month.

If you’ve been on the fence about upgrading, this is a good week to do it. Below is a taste of what’s inside.

How to Use This Content

These prompts are starting points, not scripts. Adapt them to your platform, your voice, and what feels true in this season of life and business. You don’t have to post every day – use this as a menu to pull from when you need direction.

• Mix formats: Some prompts work as a single photo + caption. Others are best suited for a carousel, a Reel, or a series of Stories. Follow what feels right.

• Lean into specificity: The more concrete and personal your content, the more it will resonate. Generic advice is everywhere. Your specific experience is not.

• Batch when you can: Group similar categories and create a few posts in one sitting to reduce decision fatigue.

Weekly Content Cadence

A suggested posting schedule, but only do what you feel comfortable doing! Consistency without burnout is better than any optimized content schedule.

• Feed Posts (Carousels): 3 per week

• Reels: 1-2 per week

• Stories: 3 per day (Mon-Fri minimum)

Strategic Content Goals

Each piece of content should map to one of these goals.

• GROWTH: Grow your audience and attract new followers – shareable, discoverable, hook-driven.

• CONVERSION: Convert followers to clients/customers – offers, social proof, objection handling.

• AUTHORITY: Build authority & trust – expertise, point of view, behind-the-scenes.

• CONNECTION: Nurture existing community — connection, personality, shared experience. This is where you share your lifestyle, POV, interests, etc. to connect with your audience on a personal level.

Without further ado, let’s get into the prompts!

Authority

Build authority & trust – share your expertise, point of view, behind-the-scenes content, etc.

“A [CLIENT/PEER] asked me [SPECIFIC QUESTION] and I had to think about it for a while.”

Example (Brand Designer): “A client asked me why I don’t offer logo-only packages. It took me a week to articulate the real answer.” Talking head walking through the genuine reasoning: logos without strategy are decoration, not identity. Ends with what that realization changed about pricing and structure.

Imagery Direction: Talking head video or a candid photo of you at work – nothing staged. The authenticity is the point.

“You don’t have a [PROBLEM SYMPTOM] problem. You have a [ROOT CAUSE] problem.”

Example (Brand Strategist): “You don’t have a visibility problem. You have a positioning problem.” Walk through 4 reasons ideal clients don’t convert: unclear niche, inconsistent visual voice, no differentiation from competitors, design/website attracting the wrong budget.

Imagery Direction: Graphic-only carousel – strong typography on a clean background. The cover slide does all the heavy lifting here.

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Workbooks

• Ideal Audience Workbook

• Content Creation Workbook

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This 12-page template has everything you need to knock the socks off your clients and seriously uplevel your process in hours, not years.

What You Get

• 12+ page template, with both Indesign and Canva compatible templates

• PDF Instruction + Implementation Guide

• Example PDF of a filled out template that I’ve used for a real client

Both the Indesign and Canva versions include fonts and elements that are free for use. You do not have to have a Pro Canva subscription to use this template.

Includes Pages For

• Cover page

• Section dividers

• Project goals

• Pricing and package options

• FAQs

• Project timeline

• Client testimonials

• Office hours + communication guidelines

• and more!

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This 30+ page template has everything you need to knock the socks off your clients and seriously uplevel your process in hours, not years.

What You Get

• 31-page template, compatible with InDesign and Canva

• PDF Instruction + Implementation Guide

• BONUS Brand Discovery Questionnaire

• Example PDF of a filled out template that I’ve used for a real client

Both the Indesign and Canva versions include fonts and elements that are free for use. You do not have to have a Pro Canva subscription to use this template.

Includes Pages For

• Cover page

• Section dividers

• Table of Contents

• Why statement

• Mission statement

• Brand pillars

• Brand archetypes

• Ideal client profile

• Client problems + solutions

• Value proposition

• Competitor analysis

• Brand voice + messaging

• Moodboard + color palette

• and more!

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This 18-page template has everything you need to knock the socks off your clients and seriously uplevel your process in hours, not years.

What You Get

• 18-page template, with both Indesign and Canva compatible templates

• PDF Instruction + Implementation Guide

• Example PDF of a filled out template that I’ve used for a real client

• BONUS Instagram Feed Canva mockup to use for your presentations

Includes Pages For

• Cover page

• Content strategy

• Feed mockup

• Bio, display name + profile photo suggestions

• Ideal audience persona

• Examples of posts for each

• Hashtag bank

• Brand voice guide

• Strategy for posts, Reels and Stories

• Suggested posting schedule

• and more!

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